Every year the Massachusetts General Cancer Center honors one hundred individuals or groups who are changing the way we see cancer. It's both a movement and a gala event called the 100.
The MGHCC team tasked with communicating the effort wanted a brand structure that identified the five categories of nominees (Volunteer, Advocate, Researcher, Philanthropist and Caregiver) while being integrated into the hero brand.
Through the use of color, typography and imagery, I created a series of formats that highlighted each story while connecting the dots back to the broader initiative.
Funds raised through the one hundred support the Mass General Cancer Center, a leader in personalized medicine, early-detection technologies and innovative supportive care. Discoveries made at Mass General benefit cancer patients worldwide
The work that follows demonstrates how a simple approach to design and messaging can quickly communicate a complex value proposition.
Honoree Ads/Digital Posters
Logo Design
Support Branding
URL Lock-up
Brand Guidelines
Presentation Kit
Save-the-Date Invitation
Email Invitation
Event Displays