Step 2

Creative concepts come to life in the second step.

A series of unique creative ideas and tactics are shared with you and your team. This work will take the form of concepts in advertising, social media and design.

The Creative Exploration presentation typically consists of three unique creative directions which include: 

• Logo design & possible naming options

• Tag lines

• Messaging

• Overall look and feel (Imagery, Color, Typography, Persona)

• Communication mock-ups such as:

    – Home page designs
    – Collateral such as business cards    
    – Social media templates
    – Marketing emails

The concept selection process is aided by referring back to the Discovery Document. This helps in the judging of the creative work and allows each stakeholder to objectively react to each concept based on the agreed upon core objectives and findings.

Reactions and feedback are shared with the teams and they in turn help inform the decision making process. Generally several rounds of adjustments are made before the lead creative direction is finalized. Once that happens, and the brand direction has reached final approval, the creative is ready to move into development.