From food truck to culinary experience.

The city of San Francisco has a passion for food trucks and Pluck has taken that concept to the next level.

Specializing in artisanal duck dishes, they use fresh, quality ingredients, culinary technology and classic cooking techniques to deliver restaurant-quality cuisine from their Sprinter Food Truck.

After several failed attempts with crowd sourced logo designs, they contacted me to help them build their brand.

By creating iconography that supported both the name and the concept of restaurant, Pluck became the van to watch at foody events throughout the Bay Area.

Scroll below to see how we did it.

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