Hunger Free 28 Video

The Greater Boston Food Bank is a non-profit organization that distributes millions of pounds of healthy food to those in need across eastern Massachusetts.

They wanted to create a brand identity that fit their leadership role in food security.

Instead going with the facts and food approach that some of the category gravitate to, GBFB wanted to tell an emotional story. We identified that their brand narrative is about collaboration, education, commitment and most importantly – empowerment.

The overall narrative demonstrates how nutritious food – 3 meals a day can transform a community.