CPA.com provides CPAs and accounting firms with cutting edge solutions, education and strategies that will help them grow and succeed in today's digital world.

In 2017, CPA.com's parent company, the AICPA, published new global brand guidelines. This created an opportunity for CPA.com to become more aligned with the Association. This strategy was both practical and brand building.

My role role was to evolve the CPA.com brand using the AICPA's new brand assets and guidelines – while maintaining the unique personality of CPA.com. This new work demonstrates how CPA.com builds confidence and empowerment within the accounting profession. Language and imagery work together to play a key role in making the brand reflect what the profession looks like today.

CPA.com embraced this new initiative while always keeping true to the brand that has changed the accounting profession. AICPA's brand work was the driving inspiration that enabled this new creative direction.