Step 3

At this stage, your new look and feel becomes public.

Now that the concepts, ideas and creative directions have been approved, it’s time to begin to tackle the core assignments.

Implementation of design, photography, illustration, fonts and messaging will be taking shape and help us understand how the brand functions in different media channels.

It will be important to prioritize the work in phases and decide what’s needed immediately and what can wait for a later phase.

The first round of the Brand Guidelines will begin to take shape and an asset library is created to enable the execution process to run smoothly and consistently. This will also provide internal and external resources with the ability to contribute to the brand’s development and execution.

Language, value proposition, imagery and formats will be executed and begin to be distributed to printers, media partners and online web channels. This soft launch phase provides a window into how the branding functions both technically and creatively for future communications.